Opportunity thesis
Across research, consulting, investigations and public life, decisions rest on conversations that outsiders cannot check. ProofOfMeetProtocol gives human-sourced evidence a shareable, version-specific proof record.
The proposition: show that distinct people took part, when the session happened, and which version of the record each one endorsed. Not: certify that every statement is true.
How to think about market size
A meeting is addressable when someone has a meaningful reason to verify its participants or its record. A credible market depends on three qualitative drivers.
How often evidence is produced.
The cost of a disputed or false record.
Whether another party insists on proof.
01 · The product architecture
Each has a different buyer, a different reason to verify, and a different route to market. Hover, focus or tap a product to see the segments it can serve.
A · Proof of work
Evidence producers can give clients independent proof that real participants took part in the conversations behind a study, a recommendation or a report.
Relevant segments
Select a segment to jump to the full list.
Important boundary: verified participation, acknowledgment of specific content, and agreement with its truth are three different claims. The product must never conflate them.
02 · Strongest opportunities
Start with repeatable, client-facing evidence workflows. Grow into more sensitive and higher-stakes uses as trust, privacy and governance features mature.
Paid interviews, panels and product research depend on real participants and trustworthy source records.
Recommendations and transactions are built on stakeholder conversations that clients rarely see first-hand.
Field interviews and beneficiary consultations can become inspectable evidence behind donor-funded reports.
Witness and compliance interviews need trusted notes, version histories, corrections and controlled access.
People and oversight bodies want confidence that public input was actually received and represented fairly.
A deliberate entry strategy
Win with simple proof of work. Earn the right to handle sensitive evidence.
Priorities are strategic hypotheses, not measured demand or verified willingness to pay.
03 · Market sizing logic
The initial buyer is an evidence producer. The expansion buyer is an organisation governing sensitive records. Over time, verifiers and participants can demand proof regardless of which tool hosted the meeting.No speculative TAM: meeting counts, pricing and adoption are deliberately not fabricated. What matters first is paid, repeat behaviour in a narrow wedge.
Studies, customer interviews and consultancy projects create repeat usage. A possible commercial model: per verified record or per project.
Disputes, investigations and compliance cases may justify managed workspaces, permissions and enterprise contracts.
A client, funder or participant who receives a verification page can ask other organisations for the same proof.
APIs, embedded attestations and VerifyMyResearch evidence bundles can extend beyond a standalone meeting app.
04 · Capability-led expansion
Target the first three segments with a lightweight, repeatable verification flow, then add the safeguards adjacent markets need. The dated build sequence lives on the roadmap page.
Cubid-backed human-uniqueness signals, meeting time span, version fingerprints, participant attestations, proof pages and project-level evidence bundles.
Private evidence rooms, fine-grained permissions, corrected or refused attestations, chain-of-custody logs, retention policies and exports.
Pseudonymous or restricted public proofs, accessibility, consent choices, multilingual review, right to reply and outcome-tracking links.
APIs, integrations, white-label verification and portable evidence bundles across meetings and documents, without replacing existing tools.
One foundation, increasing sophistication. The same core record, participants, time and endorsed version, serves each wave. Governance, consent, privacy and interoperability decide which markets are safe to enter next.
05 · Complete segment map
Fifteen plausible customer groups, organised by their primary need. Filter by product proposition to see how one verification foundation serves different buyers.
| Segment | Primary product | Potential buyer | Independent verifier | Entry wave |
|---|---|---|---|---|
| Market research agencies | A | Research agency | Corporate client | 01 · Launch |
| UX researchers & product teams | A | Product organisation | Product leadership or sponsor | 01 · Launch |
| Management consultants | A | Consulting firm | Client or board | 01 · Launch |
| Auditors & compliance investigators | B | Audit or compliance team | Committee or regulator | 02 · Govern |
| NGOs & development organisations | AC | Programme or evaluation team | Donor, evaluator or beneficiary | 01 · Launch |
| Legal investigators & law firms | B | Investigation counsel | Client, counsel or court* | 02 · Govern |
| Government consultation teams | C | Public agency | Citizen or oversight body | 03 · Protect |
| Due diligence firms | A | Diligence provider | Investor or acquirer | 01 · Launch |
| Recruiters & background-check firms | B | Recruiting or screening firm | Employer | 02 · Govern |
| Documentary filmmakers & podcasters | AB | Production team | Publisher or distributor | 04 · Embed |
| Corporate governance teams | B | Corporate secretary | Board or auditors | 02 · Govern |
| Insurance claims investigators | B | Insurer or adjuster | Claims reviewer or counsel | 02 · Govern |
| Clinical trial & healthcare teams | BC | Study sponsor or care provider | Monitor or ethics reviewer | 03 · Protect |
| Real estate & construction professionals | B | Project or inspection team | Owner, contractor or insurer | 04 · Embed |
| Oral historians & archivists | AC | Museum or archive | Future researcher or community | 03 · Protect |
AWork provenanceBVersion-specific record endorsementCAcknowledged participation
* Possible evidentiary relevance does not imply court admissibility or regulatory compliance.
What investors should ask next
This page qualifies the opportunity without inventing meeting counts, TAM or pricing. Customer discovery should test the economic hypotheses directly.
These references show adjacent verification, accountability and consent practices. They are not estimates of ProofOfMeetProtocol’s market size or evidence of product-market fit.
Market opportunity brief · November 2026 · Strategic hypotheses, not financial projections.
If you buy, verify or fund work that rests on conversations, we want to hear which of the three jobs matters to you and why. We reply personally.